August 9, 2008

For myself, I think it’s critical to set reasonable expectations about how, when, and where people can expect to have authentic, honest-to-God contact with us, and here’s why: if you leave every channel open to everybody and anybody, all the time and without limit, you necessarily prevent yourself from ever stepping away from the fray for long enough to focus. You’ll never make the time that it takes to produce the sort of good work that theoretically made you so appealing in the first place.

And, perhaps as importantly, you also can never devote your undivided attention to the biped mammals who are breathing air in the room with you. Here. People. With faces and hands. Not “friends,” but friends. Real people. Because, if total focus on the known important stuff in your life has to battle with a never-ending doorbell attached to your brain, it’s hard for me to imagine how your work, or your family, or your sense of who you are, alone in a room without the ringing, can possibly thrive. But, again, that’s really up to you to decide.

– Merlin Mann, from Making Time to Make


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